LAUNCHING MAY 2015

Redesigned ForeignAffairs.com from the ground up, focusing on a reading experience that more closely resembles the iconic print magazine. We focused on strategy and metrics above all, working to create a website that was not only a world-class reading experience reflective of the quality of the Foreign Affairs brand, but a site that would boost time-on-site, user engagement, advertising and subscription revenues, and the prestige of the brand itself. As the majority of their readers are either working in foreign relations, or academics studying the subject, we created innovative search and browsing features focusing around a graphed timeline of the quantities of search results over their 92 years of content. This timeline provides historical context, while also leveraging the extensive wealth of content in their archives — a word we banished on day one of the project. We created new revenue streams, helped the client to partner with Audible.com on audio editions of the print publication, and streamlined internal processes to save staff time and lower production costs. Overall, I've never been more proud of a project, and we're looking forward to seeing it launch in May 2015.

Creative Direction
Branding
Strategy
User Experience
Information Architecture
Design